What would this mean to you? People ask you what you do and you paint a clear and vivid picture for them, specifically tailored so that they remember what you do. And they want it. Would that have an impact on your career?
Some are born with the gift of gab. They are comfortable talking about themselves and their passion comes through in their descriptions of their businesses. If this isn’t you, you need to pay attention. If this is you, you doubly need to pay attention.
Because you want to be remembered in the best possible light. And for most people, that means that you do less talking than they do. So if you have a well-crafted message, great. It’s a powerful tool to have at the ready when the time comes. It’s just that the time doesn’t really come that often.
No, the first step to making the best impression is not the well crafted message. The first step is understanding your narrative. How does what you do impact others? What questions can you ask that reveal whether or not the person with whom you speak is a good fit? If there was one thing that they could remember about you, what you choose? (Hint: you need more than one answer to that question because that one thing will be different for different people.)
By understanding your narrative, you can react and respond (with a generous portion of additional clarifying questions) in the moment of the conversation. This ability and habit will set you apart.
Peace and Joy,
This New Year marks for me a new beginning, exemplified by the launch of my new communication consultancy, Dardick Inter-personal Communications, LLC. People ask me what prompted my shift. The complete answer is numerous factors, but in essence it’s this: it allows me to more fully live my God-given purpose.
What that means is that I get to do more of the things that I want to do, that I’m good at, and that add the most value to others. What are those things? What is my purpose? In a nutshell, it is to Reveal Truth. One important way I get to do more of that is by helping people refine and deliver spoken messages in a variety of settings.
I follow a process. The rest of this article will focus on the first step of that process – clarifying your message.
I have helped professionals with their presentations to groups. I’ve also helped them distinguish themselves at job interviews. This same process also applies to team project meetings, annual performance reviews, employer interviews, and conducting coaching or accountability meetings. Increased effectiveness always begins with a crystal-clear understanding of your purpose and how it serves the people with whom you speak.
Refining or clarifying your message may sound easy, but it often isn’t. Most of us can’t precisely and readily answer the question: “What is your purpose in life?” Likewise we often lose track of the purpose of a particular presentation or conversation. We often include unnecessary information or opinion out of habit, lack of preparation, the befuddling heat of emotion, or a hazy picture of what matters to our audience.
A great way to immediately improve your effectiveness in meetings of any kind is to begin at the beginning. Focus on your purpose and those of your listeners. By developing your statements of purpose, you will avoid many common missteps.
I’ll leave you with a word of warning. You will improve, perhaps dramatically, but you’ll never get it as clear and perfectly suited to your audience as possible – unless you use an experienced partner as a sounding board. Why? We can’t see our own blind spots.
I LOVE to help people see their blind spots. They always experience “ah-hah” moments, because they’ve always experienced particular troubles, and now they finally see ways past them. So get a good partner with whom you may rehearse your message.
The greater your partner’s understanding of various communication styles, motivating factors, speech craft, and acumen applicable to your particular audience and situation, the better quality feedback you will enjoy. One golden nugget that causes you to make an effective adjustment can make the difference between a strike out where you feel at best placated and a home run where you inspire your listeners to take immediate action.
Peace and Joy,
Principle, Dardick Inter-personal Communications, LLC
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Be on purpose
Effectiveness in every inter-personal communication begins with clarity of purpose. The purpose of Dardick Inter-personal Communications, LLC is to provide tools, processes, support, and insight to others so they may improve the quality of their conversations and more fully realize their personal and organizational purposes.
Ultimately, inter-personal communication is a function of the attitude and abilities of individuals. We work with individuals to help them more elegantly and effectively engage and support others. The environment in which we work also has a massive impact upon our conversations. We work with organizations to optimize the conditions that create healthy and productive communications.
What our clients are saying
"Soon after I became a health coach, I realized how difficult it was to convey what I did when meeting potential clients. I found that most people had no idea what a health coach really did and the things that can be addressed by health coaching are quite varied. I found myself often stumbling and rambling through my message which ended up sounding like a sales presentation. Continuously refining my message so that it was clear and people could relate to it became a permanent and unwelcome item on my to-do list. Then Tom mentioned that as part of his business he helped people craft their business messages. Just over an hour after meeting with Tom to craft my message I had a concise and clear message that is delivered conversationally, instead of as a rambling sales pitch. Now I can relate to people while I am letting them know what I do. I can put all the messaging frustration behind me and instead use the time to help people achieve their health goals!"
"Tom is dedicated and capable - a true professional. I continue to find him to be a great partner to help me take my business to the next level"